How to Record

Use a landline, hardwired phone—not cellular, speaker, or cordless. You can re-do or call back until you're happy with the outcome. We will download the audio, run processing software to minimize noise and optimize the volume, and edit out mistakes.

The message must be no longer than 30 seconds. Call once to make a recording for a live answer (which includes the press 9 opt-out and, if you want it, the press 1 patch-thru). Call again to record another message for voice mailboxes without the instructions. Use your own words within our proven framework.

It is always a good practice to say the name of the organization at the beginning and state a callback number at the end. Some state regulations require it. Federal campaigns must comply with additional disclosure requirements. 

LIVE: This is John Smith, your candidate for _____. Press 9 to be removed from our list; press 1 to talk to me now. Voting for an important election has begun … John Smith Campaign. (214) xxx-xxxx.

VOICEMAIL: This is John Smith, your candidate for _____. Voting for an important election has begun … John Smith Campaign. (214) xxx-xxxx.

Effective message points -- Current GOTV science indicates that social pressure can be effective in motivating voters. "Many in your neighborhood have already voted." Or emphasis on civic duty: "The issues are too important this time; as an American you must vote in this election." Or remind them of how their vote matters: "Recent elections have been won or lost by as few as 30 votes; yours may make the difference."

Suggested snippets -- Include a call to action. Use words like "now" and "last chance". Use days of the week rather than month and date; that's how people think. Avoid words like "tomorrow" because they may be listening to their voicemail on the day you are referring to as tomorrow.

At the end of your recording, state the assigned local phone number that we provided for you—the one to be displayed in the voters’ caller ID display. Voters who call back will hear your message repeated, followed by an explanation that political calls are exempt from telemarketing regulations, but that we voluntarily maintain a do not call list. They are then connected to a voice mailbox. Optionally, callbacks can be transferred to your office. Usually, only a handful of people need more than the replay of the message.

If you have any questions during this process, you may call 214 450 9553 at any time.